Honest, practical startup advice for someone starting from an actual idea, not a business school case study.
A lot of startup advice is written for venture-backed tech companies, not the far more common reality of someone starting a small business from a real idea and limited resources. This guide is the flagship starting point for that reality.
Inside: validating a business idea before investing real money into it, the genuinely essential first steps versus what can wait, avoiding common early mistakes that sink new businesses, and building realistic expectations for the first year.
Includes 6 fill-in worksheets and self-assessments (print version), AI-powered prompts at the end of every chapter, and clickable links to Claude and ChatGPT in the digital version. Available in print (8.5×11, binder-ready) and digital (6×9, phone-optimized) formats. Instant download after purchase.
Honest, practical startup advice for someone starting from an actual idea, not a business school case study.