A real framework for pricing, instead of picking a number that feels roughly right.
Pricing is one of the most consequential decisions a new business makes, and a lot of owners set it based on a rough feeling rather than a real framework. This guide replaces the guesswork.
Inside: understanding your actual costs before setting a price, researching what the market genuinely supports, avoiding the common trap of underpricing out of fear, and adjusting pricing confidently as the business grows. Available in print (8.5×11, binder-ready) and digital (6×9, phone-optimized) formats.
A real framework for pricing, instead of picking a number that feels roughly right.
